What’s in a name?
A lot if you’ve been a fly on the wall of the Playbook offices recently.
For the past five years we’ve been Playbook Communications. And over those five years our client base has grown considerably to include a significant government relations practice.
Dropping communications from our name felt right because we have truly grown into a public affairs firm with expertise in both government relations and public relations.
Which is why we are thrilled to roll out our new logo and visual identity. We feel it captures the energy, passion and smart thinking we bring to all the work we do.
But we haven’t completely dropped the communications – you’ll note the speech bubble to the right of our name. This, we felt, is a natural evolution of what we do. We communicate, but not just with media, we also talk with government, with stakeholders and even directly with Canadians. And frequently we do so over digital platforms.
We’ve also rebranded our website and email with Team Playbook. We’ve done this because we truly think our differentiator is our team. Since I founded Playbook in 2007, we’ve had an exceptional rate of client and employee retention. We believe this has been accomplished because our clients, colleagues and friends genuinely enjoy working with us and value the services we provide.
We wanted team to be at the heart of our brand.
Those of us who work for Playbook are never described as employees or staff because we’re so much more. We’re team members. Each team member comes from a political background and many of us are also former journalists. This spirit of teamwork, camaraderie and an obsession with client service is part of what we call the Playbook DNA.