About us

[title size="3"]Playbook  is a public relations and public affairs agency. We help leading organizations tell their stories. Based in Toronto and Ottawa, Playbook manages the perception of brands and issues among the people our clients care about most.[/title]

Playbook’s team sets it apart. We’re a smart, dynamic group of modern professionals. We know politics and government and how to work with traditional and social media. We love all things digital, can run research to answer the big questions and supply meaningful monitoring tools.

Our collective experience ensures our counsel makes a difference: we’ve worked at all three levels of government, on political campaigns big and small, in the country’s newsrooms, and in some of Canada’s largest companies.

[title size="2"]Our Principles[/title]

  •  Superb client service
  •  Smart, honest counsel
  •  Exceptional program delivery
  •  Measurable results
  •  Value-based pricing


[title size="2"]Our Team[/title]

[one_third last="no"][person name="Patricia Favre" picture="http://www.teamplaybook.ca/wp-content/uploads/2012/01/patricia2.jpg" title="Senior Strategist" linkedin="http://ca.linkedin.com/pub/patricia-favre/24/8b5/3aa" linktarget="_blank"]

Patricia Favre is a Senior Strategist with Playbook. She has held a range of key positions within the Ontario government and the health sector where she worked to provide communications and issues management support.

Patricia has extensive experience working at Queen’s Park in the Premier’s Office and for an Ontario Cabinet Minister, assisting with writing, event planning, legislative affairs and issues management. Most recently, Patricia was a Senior Communications Advisor with St. Michael’s Hospital where she was responsible for strategic communications, community engagement activities and crisis communications planning.

Patricia is fully bilingual. She holds an Honours Bachelor of Arts in Political Studies from Queen’s University and a Graduate Certification in Public Relations from Humber College.


[one_third last="no"][person name="Jessica Georgakopoulos" picture="http://www.teamplaybook.ca/wp-content/uploads/2012/01/jess2.jpg" title="Senior Strategist" linkedin="http://ca.linkedin.com/pub/jessica-georgakopoulos/23/b55/931" linktarget="_blank"]

Jessica Georgakopoulos is a Senior Strategist at Playbook. Jessica joined the Playbook team in 2012,  where she provides media relations, public affairs, strategic and crisis communications support to leading organizations.

Having worked in fast-paced offices for four years, Jessica brings a wide variety of communications skills to the Playbook team. She is a skilled issues manager, event planner, writer and media relations specialist.

Jessica served as a communications advisor, issues manager, and official spokesperson for Canada’s Minister of State for Democratic reform and Minister of State for Transport. She also worked for the Official Opposition at Queen’s Park in the communications and policy and research offices and on various election campaigns.

Jessica holds an Honours Bachelor degree in Media studies from the University of Guelph and a diploma in Public Relations from Humber College.


[one_third last="yes"][person name="Mike Van Soelen" picture="http://www.teamplaybook.ca/wp-content/uploads/2013/05/mike_van_soelen.jpg" title="President, Founder" linkedin="http://ca.linkedin.com/pub/mike-van-soelen/5/996/45a" linktarget="_blank"]

Mike Van Soelen is the founder and President of Playbook. He created the company in 2007 to help leading organizations reach and engage their most important audiences.

Before creating Playbook, Mike spent 15 years working in communications and marketing, working both in the private sector and political realm. His previous posts have included Chief of Staff in the Ontario Government, Director of Communications in Ottawa and senior counsel at one of the country’s largest public relations firms. Mike’s track record speaks to his unique understanding of how brand messages properly delivered can facilitate concrete, measurable objectives.

Mike holds a Masters of Journalism from the University of Western Ontario. He lives with his family in Toronto.


[one_third last="no"][person name="Meaghan Rusnell" picture="http://www.teamplaybook.ca/wp-content/uploads/2013/05/meaghan_rusnell.jpg" title="Senior Strategist" linkedin="http://ca.linkedin.com/pub/meaghan-rusnell/b/710/99b" linktarget="_blank"]

Meaghan Rusnell is a Senior Strategist with Playbook. She has held a range of strategic positions within the Federal government and private sector where she has worked to implement tactical policies, procedures and action plans.

Rusnell worked as a Legislative Assistant to a Member of Parliament where she oversaw strategic operations – including writing speeches, Q&As, backgrounders; organizing technical information briefings on policies; and, co-ordinating stakeholder and constituent relations.
Working with Brock University, Rusnell co-ordinated several high-profile transformational capital projects that cut across multiple levels of government.

Rusnell holds a Bachelor in Criminal Justice and Public Policy from the University of Guelph.


[one_third last="no"][person name="Clare Schulte-Albert" picture="http://www.teamplaybook.ca/wp-content/uploads/2013/05/clare_shulte-albert.jpg" title="Account Coordinator and Research Analyst" linkedin="http://www.linkedin.com/profile/view?id=177450893&locale=en_US&trk=tyah&trkInfo=tas%3Aclare" linktarget="_blank"]

Clare Schulte-Albert is an Account Coordinator and Research Analyst at Playbook. Clare divides her time between the Toronto and Ottawa offices, supporting the core team with research analysis and account management.

In Ottawa, she built her professional career on both the political and bureaucratic side of the Canadian government, engaging in policy planning and outreach at the Department of Foreign Affairs and International Trade and conducting strategic communications and research analysis at the House of Commons.

Prior to joining Playbook, Clare served on the executive of several political associations and she was the deputy managing editor for The Prince Arthur Herald, Canada’s largest student-run newspaper. She holds an undergraduate degree from the University of Ottawa and is a master’s graduate of the Munk School of Global Affairs at the University of Toronto.


[one_third last="yes"][person name="Erika Mozes" picture="http://www.teamplaybook.ca/wp-content/uploads/2012/08/erika.jpg" title="Senior Associate and Strategist" linkedin="http://ca.linkedin.com/pub/erika-mozes/30/5a8/2aa" linktarget="_blank"]

Erika Mozes is a Senior Associate and Strategist who has provided highly effective communications and public affairs counsel in the private and public sectors for over 10 years. She was most recently the director of public affairs and communications for a global food and beverages company. Prior to that, she served in various roles as the vice president of a national public affairs firm and the manager of external affairs for a multinational vaccines and pharmaceutical company.

Erika has held various senior positions with the Ontario Government including Senior Advisor for Issues Management for the Minister of Health and Long- Term Care and Deputy Premier. Since leaving Queen’s Park, Erika has continued her political work as a Liberal pundit for various media outlets, including CTV’s Powerplay, CP24, Newstalk 1010 and the Toronto Star. Since 2011, she has also held senior roles in municipal election campaigns.

Erika attended the University of Western Ontario, where she studied Political Science, and is currently a member of the Alumni Board. Erika also has a post-graduate degree in Public Administration from the Business School at Humber College of Applied Arts and Technology.


[one_third last="yes"]
[person name="Danna O'Brien" picture="http://www.teamplaybook.ca/wp-content/uploads/2013/05/danna_obrien.jpg" title="Associate" linkedin="http://ca.linkedin.com/pub/danna-o-brien/18/534/275" linktarget="_blank"]

Danna O’Brien is an Associate with Playbook, combining 20 years of media and government experience to provide strategic communications, media relations, issues management and event support to a range of public and private sector clients across Canada. Danna has been an important contributor to the Playbook team since 2009.

After graduating from the University of Western Ontario with an Honours degree in History, Danna went on to become an awarding winning radio broadcast journalist.

Danna then moved to the other side of the microphone, serving as a Senior Communications Advisor to four Ontario cabinet ministers at the Ministries of Transportation, Citizenship and Immigration, and Economic Development and Trade. In these roles Danna was responsible for the development and execution of comprehensive communications plans and the management of emerging issues. Her strategic communications abilities were recognized for excellence and on-target media coverage both inside and outside of government.